Selling records online is pretty amazing. You don’t need a brick and mortar record shop and your records are available to potential buyers worldwide 24 hours a day, 7 days a week. You don’t even need to put pants on to sell a record!
However, there are certain limitations to selling records online versus selling in person. When you sell a record in person, buyers get the opportunity to inspect the item first-hand and meet you face to face.
Buying and selling records online removes this benefit, so building trust takes a bit more time and effort. That said, there are some simple things you can do as an online record seller to instill confidence in buyers and increase sales through your Discogs.
Here are the top 9 things you can do to build trust and sell more records through Discogs:
1. Know Your Responsibilities As A Discogs Record Seller
Before you start selling records in the Discogs Marketplace be sure you read and understand the Seller’s Agreement. This can help you avoid misunderstandings with buyers and prevent costly mistakes from occurring. If you’re using a payment network that offers seller protection, be certain you understand the requirements and make the appropriate arrangements so you’re covered should you need it.
2. Provide As Much Information About Your Shop/Seller Profile As Possible
The more information you provide buyers about your shop upfront the better! When you set up your seller profile in Discogs, you’re required to fill out Seller’s Terms. Use this field to detail shipping costs so buyers know the expense of the purchase before completing the sale.
What kind of packaging materials or methods do you use? How long does it typically take you to ship an item after payment has cleared? These are all good details to include in your Seller Terms, as well as any other FAQs you get to show you’re professional and experienced in selling records.
3. Use Automatic Shipping Policies
Why simply tell buyers what you charge for shipping when you can show them while they’re browsing and automatically invoice them at check out! A Shipping Policy is one or more destinations that share the same shipping methods and prices. Shipping costs are calculated automatically for the buyer when you have a Shipping Policy set up with a Shipping Method listed.
Buyers are more likely to purchase from you when they can see the cost of shipping next to the cost of the item, and we can tell a buyer the cost of adding additional items to their cart, increasing your average order size. Buyers have the option to pay you at the time of checkout if they’re using PayPal.
4. List Records In The Marketplace Accurately
Paying close attention when listing items for sale can save you a lot of headaches further down the road. When you’re listing an item for sale, make sure you’re listing it under the correct unique version of that release. Popular releases are often repressed, reissued, re-released, remixed, remastered, and so on. Sometimes it can be confusing to determine which version you have. Don’t assume that just because the matrix numbers are the same that it’s a match. Be sure to click on the release and check the notes section, as well as the Barcode and other identifiers. If the version of the record you’re listing in the Discogs Marketplace isn’t in the Database, it’ll have to be added before you can sell it on Discogs.
5. Use Grading Comments
Understanding how to grade records is a huge part of selling records on the Discogs Marketplace. Providing additional information about the record’s condition in the comments section is a great way to give buyers a better understanding of what they’re purchasing. This also lets the buyer know that you have taken the time to properly grade the record.
6. Answer Buyer Questions Promptly
Is your contact form enabled? Responding to questions will create a good experience for the buyer and show them you’re serious about customer service. Although you can’t attach images, you can upload images to a free image hosting site like imgur or dropbox to send potential buyers images of the records they’re interested in.
7. Keep Your Inventory Up-To-Date
There’s nothing worse for a buyer than finding out the record they just ordered is no longer available. Records can sometimes get misplaced, but if you have a brick and mortar record shop, sell at record fairs, or sell records on other platforms, it’s a good idea to come up with some sort of inventory management system. Update your Discogs inventory regularly to ensure you know what you’ve got listed and can access it easily when it sells.
8. Update Orders
This may seem like a no brainer, but letting a buyer now what’s up with their order can make a big impact. Update orders to Payment Received as soon as you’re notified the payment’s cleared. This is also a great time to let a buyer know when you’ll be shipping their order. After you’ve shipped the item, update the order status to Shipped. If you have tracking information, let the buyer know so they can ensure they receive the shipment.
9. Be Excellent To Each Other
Packages sometimes get damaged or go missing in transit. Mistakes are made sometimes in grading. These are facts of life in buying and selling records. In unfortunate circumstances, you may find yourself at odds with a buyer and have to work towards a resolution that works for both of you. Stay cool and always try and keep the conversation courteous and professional.