The Best Selling Turntable In The United States Might Surprise You

by falsepriest

All those records that found new homes over the past year must be getting their fair share of play (despite murmurs to the contrary) if turntable sales are anything to go by. Although, the most popular turntable on the market might rank high on your wantlist. Turntable sales in the US alone reached $98m from February 2016 to February 2017, up from $85m in 2015, according to NPD Group.

The current best selling turntable brand on the market is Victrola, the faux-antique all-in-one system you can usually pick up for under $100. The previous US market leader, Crosley is at number two, followed by Audio-Technica, Jensen and Sony.

Innovative Technologies, who acquired Victrola in 2015 stand to make about $100m this year. They put their success down to capitalizing on the renewed interest in turntables by offering a wide range of cheaper models in a variety of designs. Despite an apparent trend for the vintage look, turntable buyers aren’t traditional when it comes to pairing their systems with new technologies. In the past year, nearly half of turntables sold in the Feb to Feb period featuring bluetooth functionalities, and about 39% able to create digital audio files. Despite new innovations becoming more commonplace, the average selling price of a turntable decreased by 6%.

While purists and old school vinyl-junkies may be cringing by this point, there was also good news for higher-end hi-fi. Turntable sales in the $250+ range also increased 135%, accounting for 11% of the market share.

This growth at the lower-end of the turntable market is likely the result of casual listeners and a younger audience starting to listen to records. Who knows, maybe these all-in-one systems are just the gateway drug that gets them hooked on bigger and better things.

If you’re interested in looking at more turntables or upgrading your kit, check out the Gearogs marketplace!

2 comments about “The Best Selling Turntable In The United States Might Surprise You
  • postpunkmonk 4 months ago
    I feel sorry for anyone buying turntable in this current market. I'm so glad I have a fine late 70s Pioneer deck since it seems that today's market is filled with cheap commodity decks that I could afford [but wouldn't want] or high end decks for the financial elite. If I had to replace my deck now I'd be paralyzed with indecision. All the better quality decks are at a $300 and up price point. Ouch! The microcosm of turntables, like many other things, mirrors our current society where the center has been marginalized
  • MyckelJay 3 months ago
    Interesting, but I'm not surprised. I'm sure a lot of the sales are doubles too, especially with those "antique" looking systems. I had one a few years back and it broke during a move after just a few month of purchasing. It sounded terrible and they're way too fragile. It's well worth it to pay more for an older system (or a higher quality new system).