Crate Diggers LA: The Story of LA-Based Label, Adult Contemporary

by LowEnd91

Discogs sponsored Crate Diggers Record Fair makes its return to Los Angeles on October 14th, 2017, taking place once again at Lot 613! Crate Diggers is the ultimate event for record collectors, vinyl junkies, and music fans! The day begins with a record fair featuring 30+ vendors and 6 local DJs, then moves into an all-night after party featuring Danny KrivitRon Trent, and Zernell!

In anticipation of Crate Diggers LA, we got the low down on LA based label Adult Contemporary, who will be selling records at the event.

Founded in 2008 by Tony Yzarnotegui aka Watson and Ritesh Kumar, Adult Contemporary is a Los Angeles based dance and Electronic music label. With its initial offering, Ryan Bishop’s synth heavy Pacific Break (featuring a remix from Reverso 68), Adult Contemporary established itself as a distinctly west coast imprint, albeit one with a very crisp, modernist and European flavor.

Eleven releases in, the label has stayed true to its motivations to, as Watson and Kumar have said, “Release music as adults, that is contemporary, on our own terms, and to celebrate and develop the relationships we have built on several levels with a group of friends who are DJs and producers we respect.”

With its identity mapped by two strong releases, the aforementioned “Pacific Break” and Tony Watson’s Moonwalker / Peace With the Decision, the label made a bold move with its third release: Lord of the Isles’ Ultraviolet. AC co-founder Ritesh Kumar had established a dialogue with Neil McDonald and the label decided this would be a great addition to the catalogue. Opening with an unhurried beat, chromatically lush keys, and building slowly into an intense soundscape that projects a metropolitan tension and a lyric sweetness, “Ultraviolet” was immediately impactful. Punctuated by a warmly declared spoken word break: “I know we can make it baby,” the record became a huge success and helped garner attention for AC, it was a staple for DJs worldwide and it was coolly engaging in its anodyne ennui.

The label followed with the first of two releases by Chilean producer Dany Dorado. Crepusculo is an elegant pulsing song that captures the sweetness of twilight; you could be driving in the Barrio di Bellavista or on Doheny drive. The Hatchback release projects a similar pulsing languor. Icelandic composer Aðalsteinn Guðmundsson aka Yagya brings a nocturnal mythic ambience to Rigning Sjö. The tenor is as far away from the Pacific Coast Highway as one could get, but envelops with a similar commitment to mood that characterizes all of the labels releases.

Following the Electro sweetness of the We Are Destino release, and a sequel by Lord of the Isles on an Ultraviolet reissue, the label released the ambitious invisibleland EP. Los Angeles is a Desert is a beautiful package. Mark Warrington’s thoughtful cover illustration portends the tone of Brian Kessler’s introspective cosmic songs and Eddie Ruscha adds a nice acid trip of a remix.

Hugh Mane’s Real Sucker for Your Love is the label’s most recent release and a foray into a galaxy of synth Disco. Bright and shimmering, the songs invite you to get on the floor and dance into space.

Adult Contemporary has limned a range of approaches, some more Balearic, some squarely in the House/Disco matrix, but all of their releases have a commitment to a subtle and rich aura and an urgent musical mission.

Adult Contemporary represents the specificity and surprise of any strong independent venture, and does so with swinging élan.

Words by Dennis Kane.

And finally, what will you find at the Adult Contemporary table at Crate Diggers LA?

Tony and Ritesh will be at Crate Diggers LA selling captured wild green parakeets, angry kangaroos and the entire Adult Contemporary catalog. Stop by. Our fantasy is your fantasy. It’s going to be great!

Adult Contemporary: Discogs | Official | Facebook | Instagram | Twitter | SoundCloud

Be sure not to miss Crate Diggers LA on October 14th, 2017 at Lot 613! The epic FREE event begins with a record fair at noon, featuring 30+ vendors and 6 local DJs. The After Party goes from 10 PM until 4 AM and features DJ sets featuring Danny KrivitRon Trent, and Zernell. Don’t miss it!

Crate Diggers LA promo poster