As most of our readers know, Crate Minds is a recurring series where we highlight Sellers from all over the world with a spotless trajectory at Discogs. Today we have the pleasure of introducing you to laden3.0. The passion project of Martin Mutschke that has reached very high during this five years at Discogs.
How long have you been selling on Discogs?
On 10.10.2018, laden3.0 is celebrating its fifth anniversary!
How did you get into selling records?
In my youth, I organized House/Techno, Drum&Bass, Funk&Soul events and I was part of a DJ crew. I started DJing in the year 1999 and collecting vinyl in 2003. At this time the vinyl culture was almost dead and not many people would have expected a comeback. I did not care about the down-trend and whenever I had the chance I bought huge collections (1,000-2,000 items). The plan was to add new records to the collection, dig for some new stuff and to sell the unwanted via Discogs as a private collector and seller. Discovering Discogs in 2008 was a huge boost to get deeper into music. Discogs is a swamp, you’ll automatically get slurped in if you are passionate about music. From the first day on, Discogs fascinated me totally and I estimate that since then I have been about 3 hours per day online at Discogs (yes, I’m a nerd!).
While finishing my studies in 2014, I decided to create laden3.0 as an experiment together with my business partner Marcus Förster. The plan to launch my own independent store had been in my head for ages.
Do you have a story that you’d like to share about record selling? Please tell us!
After running my concept successfully for 5 years now with approximately 30,000 records that have been offered exclusively on the Discogs Marketplace (whom 18,500 have been sold), I receive great feedback from my partners because they feel fair cared and paid. My proudest partner is King Céphas Bansah from Ghana. I met the King in 2017 and presented him my concept with the idea to support him and his aid projects. It’s an honor for me to serve such a nice and courageous king and to support him and his projects in the field of humanitarian aid. If I sell records for King Bansah, his share is in average €50.- per record, that’s awesome! The achieved share of the record selling finds its way directly in his foundations and projects to help his tribe and people. The records are coming from the streets of Africa and would have been lost if we wouldn’t buy and spread them all over the world with our concept. I’m convinced that there’s a huge potential for the laden3.0 concept to grow and expand.
What is your favorite record of all-time?
After thinking some minutes about it, it’s “Deodato – Also Sprach Zarathustra“.
What does your own record collection look like?
I like to quote my hero DJ, “I like steak and potatoes, but I can`t eat this %^&* every mother!@#$ing day”. (I won’t tell your audience who said it, the first post in the comments gets €33.- free shopping in my shop).
What has been your best record find?
It’s always nice to find some records which are new to you. The feeling when you hear a track for the first time and it gives you goosebumps is actually the best record find for me. I could go with: “Joni Haastrup – Wake Up Your Mind (track A3)”
What is your number one tip for buyers and/or sellers on Discogs?
The early bird catches the worm, but the second mouse gets the cheese.