Music Sales in 2018: Discogs Mid-Year Marketplace Analysis & Database Highlights
We’re somehow already past the halfway point of 2018, which means one thing for you vinyl trend watchers: It’s time for us to crack open our books and reveal the data we’ve collected from the Discogs Database and Marketplace for a better look at music sales in 2018 and Discogs’ growth. And, once again, we’re comparing some of our numbers to the Nielsen Music Mid-Year Report. The Nielsen report provides comprehensive insights into what people are listening to and how they are listening. This data informs our understanding of how the music industry – and music consumers – are changing.
Nielsen Music is reporting that physical album sales are down again for 2018 (-14.6%), while Discogs’ Marketplace sales are up, with a 10.2% increase in orders and 15.8% increase in revenue.
The most popular format sold so far in 2018 has been vinyl, with an increase in sales orders year-over-year (+14.97%). However, cassettes have seen the most growth in sales orders (+35.19%).
Vinyl and CD submissions to the Discogs Database have both decreased slightly (-3.13% and -1.47%, respectively), while cassettes and other formats (a combination of digital releases and physical media) have increased (+8.96% and +4.50%, respectively) for a net increase in submissions (+12.32%).
The most popular genres sold in the Discogs Marketplace are Rock, Electronic, and Funk/Soul. However, both the Classical (+37.82%) and Latin (+35.07%) genres have seen a sizable year-over-year increase in sales.