record store day

Record Store Day Black Friday 2021 Was Another Big Win for Record Stores

Since 2008, Record Store Day has celebrated independent record stores by coordinating limited-edition vinyl releases and inspiring record culture festivities around the world. Like other Black Friday events, Record Store Day Black Friday 2021 took place on November 26, the day after Thanksgiving in the United States. However, in true Record Store Day fashion, the focus was on local record stores that help define their communities instead of your typical big-box retailers.

RSD Black Friday 2021 by the Numbers

Over the weekend, vinyl enthusiasts scoured the internet for titles they weren’t able to grab in-store. With the buzz surrounding the two Record Store Day drops on June 12 and July 17 earlier this year, it’s no surprise that RSD Black Friday 2021 saw a large number of orders and vinyl purchases in the Discogs Marketplace.

Over the weekend, 62,000 orders were placed and 111,000 records were sold via Discogs. This means that vinyl enthusiasts were adding multiple records to their carts before checking out. It also means that people are still taking advantage of Record Store Day’s current policy of allowing stores to list RSD stock online as early as the afternoon of the physical drop.

These figures aren’t too far off from the record-breaking numbers we saw after RSD Black Friday last year. In 2020, there were 70,000 orders placed and 121,000 records purchased. However, this year’s numbers are significantly higher than those from RSD Black Friday 2019, which accounted for 46,000 orders and 83,000 records sold on Discogs.

It is difficult to compare all Record Store Day events over the past three years. For starters, 2020 was a standout year for Discogs because collectors were buying more records online due to the COVID-19 pandemic. On top of that, RSD organizers planned just two drops (the standard April event and the Black Friday special) in 2019, but four smaller drops in 2020 and three drops in 2021 to encourage social distancing.

More About Record Store Day

Due to various supply, production, and shipping delays, certain releases that were included on the RSD Black Friday 2021 list have pushed their release dates back. Some titles will be released this December, while others do not have a firm release date at this time. Record Store Day will continue to provide updates on RSD 2022 releases and RSD Black Friday 2021 delays.

Record Store Day will return in 2022, although the official drop dates have yet to be announced.

About the Data

  • Orders include at least one vinyl record.
  • Record Store Day Black Friday “weekend” is defined as the Friday, Saturday, and Sunday of the drop.

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