Vinyl record shelves inside 8mm Records in Portugal

How Record Stores Can Increase Sales and Visits with VinylHub & Discogs

Hey, record store owners: if your store isn’t already in the VinylHub database, you’re missing a trick! Discogs and VinylHub are the perfect complement to each other. By using them together, you could drive more sales and visits to your store.

Make your record store more discoverable by adding it to the VinylHub database, along with information like location, opening hours, photos, genres your store specializes in, and any other unique details. Linking your Discogs inventory to your VinylHub store page is an underused feature that could help increase your sales and store visits. And it’ll only take a few minutes! Right now less than 10% of the record stores in the VinylHub database have their Discogs inventory linked.

VinylHub is used as a resource by music fans, vinyl record buyers and collectors who want to discover more about their favorite stores, find new stores to visit on holiday, or just geek out over record store data and photos. Customers often come to us in search of a particular record, or ask what genre of music a store stocks. The truth is, most of the time we often don’t know. By linking your Discogs inventory, customers who find your store on VinylHub will immediately know if you stock a record, CD, or cassette they’re looking for, giving you the edge over a store whose inventory is less accessible.

Another big benefit: VinylHub is now available through the Discogs app, and if a digger comes across your store via the Android version of the app, they’ll be able to see which items from their Wantlist you have in stock, leading them straight to you. But only if your pages are linked!

How To Link Your VinylHub Profile and Discogs Inventory: 

Ensure your Discogs inventory is up to date:

Discogs marketplace inventory

You can manage your Discogs inventory from the seller dashboard. Go to the Marketplace drop-down at the top of any Discogs page, click ‘Inventory’ in the right column.

Add Your Record Store to the VinylHub Database

On VinylHub, click the blue ‘Contribute’ button top-center of the page, then ‘Add Shop‘. Here, fill in the form with all the information about your record store. Be as detailed as possible so customers get all the information they need, including contact details so you’re easily reachable.

In the URLs field towards the bottom of the form, pick Discogs from the drop-menu. Get the link to your seller profile from Discogs (to do this, go to the Marketplace tab on Discogs and click ‘My Store’ at the bottom of the right column). Take this link and put it the in URL free-text field. Distortion Records in Amsterdam gives a good example.

You can also add a link to your store’s website and links to your social media here. The more of your links you have pointing towards each other, the more discoverable your store becomes online, both through people clicking and learning more, and search engines crawling the internet.

Action Records store in Preston, UK

There’s no specific field to add a link to your VinylHub page from your Discogs profile, but you can add a link in your Discogs bio to let your customers know you have a storefront in case they’d like to drop in and dig in person.

Update Your Store’s VinylHub Profile To Include Your Discogs Inventory

It’s never too late to add your inventory to your VinylHub profile. Simply go to your record store’s page in VinylHub and click the ‘Edit this page’ button. From here you can add a link to your Discogs inventory, as above. While you’ve got the page open, take the opportunity to add more details about your store and ensure all the information currently on the page is all up to date.

Increase your record store’s sales and visits now by adding your record store to the VinylHub database and linking your Discogs inventory!

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