Welcome To The Dawn… The Versace Experience

A kaleidoscope of voices say, “Welcome to the dawn. You’ve just accessed … The Versace Experience.” Synthetic wind sounds and echoing clangs swell, surrounding you. The voices return: “You’ve just accessed The Versace Experience. You’ve just accessed The Versace Experience. You’ve just accessed…” They speed up in layered incantations: “Courtship. Sex. Commitment. Fetishes. Loneliness.” Repeat. Repeat. Repeat.

And that’s just a one-minute-long deep cut called, well, “Segue.”

Or you can start at track one, a bop titled “Pussy Control,” which is NOT what you think. “Pussy Control” is, in fact, a sexy Prince empowerment anthem celebrating women who stand in their power throughout life. It even includes the lyrics, “master’s degree.”

Damn, do I miss Prince.

The Purple One’s estate has been reissuing albums by the late artist at a healthy clip. The latest of these reissues is one of his rarest works, The VERSACE Experience (PRELUDE 2 GOLD). The vinyl will be available this Friday, the 20th.

Originally intended to be a precursor to Prince’s The Gold Experience (his first album using his famed symbol rather than the word Prince) before its release in 1995, cassettes of The Versace Experience were given to attendees of a 1995 Versace show at Paris Fashion Week. They are extremely rare, to say the least.

In fact, the 1995 release of The Versace Experience – Prelude 2 Gold cassette is the most expensive cassette ever sold on Discogs, at $4,087 in 2016.

In addition to “Pussy Control,” the album includes songs that ended up on The Gold Experience and other albums released by projects of the Purple One including the New Power Generation (“Exodus”), Madhouse, and NPG Orchestra.

As an aside, Prince’s estate recently won a $7m settlement from Eye Records, a “bootleg” label who released 18 compilations, unreleased tracks, and live recordings without permission over the years. Even from the grave, the long purple arm of Prince is fighting for his intellectual property rights.

This article produced in partnership with Sony Legacy.

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